We Play For You

The UH Athletics Department has unveiled its new marketing campaign for the 2009-10 season.

The newly adopted "We Play For You" slogan and logo will be incorporated into UH's television, radio, and print advertising and included on all external items, including media guides, game programs, press releases, schedule cards, website (HawaiiAthletics.com), weekly e-newsletter (H-Mail), premium items, merchandise, etc.

"UH athletics belongs to the people of Hawai`i and we are proud to represent this state in major-college sports competition," Jim Donovan, athletics director, said. "Through national telecasts and NCAA competition, we've been able to spread the word about our incredible home and bring Hawaii into millions of households. This athletics program belongs to the fans and we play for them. So, we felt this marketing and advertising campaign was important to help communicate and reinforce this message."

On July 6, UH will begin airing football season-ticket commercials on K5, KHNL, ESPN, ESPN2, SPIKE, TNT, and CNBC. The commercials will feature various Hawaii citizens enthusiastically proclaiming: "I'm A Warrior" or "We Are Warriors." Action-packed highlights of UH football will be featured between the fans' clips and the commercials will conclude with the "We Play For You" slogan and logo.

I like it. I just hope they sell "They Play for Me" T-shirts. Fans wearing "We Play For You" t-shirts would be weird. They would totally work for the UH band though. Ooooh, they should sell "They Run Fake Punts For Me after I suggest it on Call the Coach" T-shirts. I'd buy it!